--- title: The job market has changed. Has your benefits strategy? description: People & Benefits image: https://blog.rbninsurance.com/hubfs/shutterstock_2353012835.jpg --- [![RBN Insurance Services](https://rbninsurance.com/wp-content/uploads/2021/11/logo-white-1.svg)](https://rbninsurance.com/) - [Client Services Portal](https://portal.csr24.com/mvc/491938176) - [312.856.9400](tel:3128569400) - Services - [All Services](https://rbninsurance.com/services/) - [Property + Casualty](https://rbninsurance.com/property-and-casualty/) - - [Chemicals](https://rbninsurance.com/chemicals/) - [Construction + Contractors](https://rbninsurance.com/construction-contractors/) - [Elevators](https://rbninsurance.com/elevators/) - [Manufacturing + distribution](https://rbninsurance.com/manufacturing-distribution/) - [Metals + Recycling](https://rbninsurance.com/metals-recycling/) - [Real estate](https://rbninsurance.com/real-estate/) - [Retail + hospitality](https://rbninsurance.com/retail-hospitality/) - [Scaffolding](https://rbninsurance.com/scaffolding/) - [Technology](https://rbninsurance.com/technology/) - [Waste haulers](https://rbninsurance.com/waste-haulers/) - [Claims Services](https://rbninsurance.com/claims-advocacy-services/) - [Private Equity Advisory](https://rbninsurance.com/private-equity-insurance-advisory/) - [People + Benefits](https://rbninsurance.com/people-and-benefits/) - [Private Client](https://rbninsurance.com/private-client/) - About - [About Us](https://rbninsurance.com/about/) - [Our Team](https://rbninsurance.com/team/) - [Careers](https://rbninsurance.com/careers/) - Insights - [Blog](https://blog.rbninsurance.com/) - [Case Studies](https://rbninsurance.com/case-studies/) - [News](https://rbninsurance.com/news/) [Contact](https://rbninsurance.com/contact/) ![](https://blog.rbninsurance.com/hs-fs/hubfs/shutterstock_2353012835.jpg?width=790&name=shutterstock_2353012835.jpg) | 2 min read # The job market has changed. Has your benefits strategy? Written By [RBN](https://blog.rbninsurance.com/author/rbn) Employers everywhere are finding that employees are no longer satisfied with just a competitive salary and quality health insurance. With a robust labor market even amid an uncertain macroeconomic environment, workers are more selective about opportunities. In addition to the right compensation package, in-demand workers are looking for an organization that aligns with their values, including through the benefits and workplace policies they offer. Especially for small and mid-sized firms, it's a constant challenge to offer the benefits, flexibility, and opportunity for advancement that are required to recruit and retain the best team. So where do you start? It helps to think about segmenting your pool of current and potential team members, just as your sales team might think about customer segmentation. In a recent study, McKinsey offered a helpful framework for this: Traditionalist: - Career oriented - willing to make a lifestyle tradeoff for their jobs - Motivated by compensation, benefits, and advancement Do-it-yourselfers: - Value autonomy and flexibility - Tend toward part-time or freelance work - Motivated by purpose Caregivers and others: - Strong need for flexibility to care for children, parents, or self - Still motivated by compensation, benefits, and advancement Idealist: - Many students and younger workers, often less encumbered by financial burdens - Can be drawn by purpose, attractive culture, and support for academic & long-term career development. Relaxers: - Career no longer comes first - Available for work that is the right balance of flexible, meaningful, and financially rewarding Thinking beyond the "Traditionalists" Employers are often looking to fill "traditional" jobs, but an increasing number of workers are looking for non-traditional job attributes. For some, this might mean remote or hybrid work, more support for families, or flexible hours. For others, it might mean a fun and vibrant workplace culture with a focus on giving back to the community. Companies that can create pathways to success for workers outside of the "Traditionalist" pool can develop an advantage in recruitment and retention. This can include offering benefits that are specifically targeted at a particular segment of employees - for instance, programs for nursing mothers or resources for employees with aging parents. In today's market, there are more options than ever for tailoring benefits to specific employee needs.  Especially with pressure on budgets, it's challenging to think about adding new benefits this year. But certain targeted benefits cost less than you might expect, and the right benefits can generate an ROI by improving retention. That said, even if enhanced benefits aren't in the budget for the coming year, it's helpful to begin building out a roadmap now for how you can realign your offering to the specific talent pools you're looking to attract.  Talk more about the benefits you already provide It's important to remember that discussing benefits isn't just for new employees, or a mad rush at the end of the year as employees try to understand what needs to fit in before January. RBN recommends a year-round approach that allows employees the time to understand and utilize their benefits to their full potential. Ultimately, the business case for offering a generous benefits program is that it can strengthen the connection between your organization and your employees. -This only works, though, if employees are aware of the resources available to them. Even better if you can share why your organization has chosen the specific benefits you offer and how you took employee needs into account when you designed the program.  Learning more about the range of available benefit offerings will help you tailor a strategy that best aligns with your prospective talent pool. Whether you are looking to build out a new package or get more mileage out of what you already offer, the experts at RBN are here to help! Share To - - - - [mailto:?subject=The%20job%20market%20has%20changed.%20Has%20your%20benefits%20strategy?&body=https://blog.rbninsurance.com/the-job-market-has-changed.-has-your-benefits-strategy](mailto:?subject=The%20job%20market%20has%20changed.%20Has%20your%20benefits%20strategy?&body=https://blog.rbninsurance.com/the-job-market-has-changed.-has-your-benefits-strategy) **Disclaimer:** The materials on this page are for informational purposes only and do not constitute professional advice. Coverage outcomes depend on specific policy language and jurisdiction. [← Previous Post](https://blog.rbninsurance.com/open-enrollment-season) [Next Post →](https://blog.rbninsurance.com/a-must-add-to-your-black-friday-shopping-list) ## Related Posts [![](https://blog.rbninsurance.com/hs-fs/hubfs/images/blog/homeowners-insurance-the-80-percent-rule.jpg?width=352&name=homeowners-insurance-the-80-percent-rule.jpg)](https://blog.rbninsurance.com/homeowners-insurance-the-80-rule) #### [Homeowners Insurance: The 80% Rule](https://blog.rbninsurance.com/homeowners-insurance-the-80-rule) [Homeowners Insurance](https://blog.rbninsurance.com/tag/homeowners-insurance) | 1 min read [![](https://blog.rbninsurance.com/hs-fs/hubfs/shutterstock_2435561001.jpg?width=352&name=shutterstock_2435561001.jpg)](https://blog.rbninsurance.com/hurricane-preparedness-commercial-property-guide) #### [Hurricane Preparedness: Commercial Property Guide](https://blog.rbninsurance.com/hurricane-preparedness-commercial-property-guide) | 1 min read [![](https://blog.rbninsurance.com/hs-fs/hubfs/shutterstock_5089681.jpg?width=352&name=shutterstock_5089681.jpg)](https://blog.rbninsurance.com/hurricane-season) #### [Hurricane Season](https://blog.rbninsurance.com/hurricane-season) [Homeowners Insurance](https://blog.rbninsurance.com/tag/homeowners-insurance) | 3 min read Connect with our experienced team of insurance and employee benefits advisors. [Contact Us](https://rbninsurance.com/contact/) 303 E. Wacker Drive, Suite 650 Chicago, IL 60601 [312.856.9400](tel:3128569400) RBN Insurance Services is an independent insurance brokerage headquartered in Chicago. We provide commercial insurance, employee benefits, and personal insurance products for middle market businesses and their leaders. Since our inception in 1993, we have served clients across the United States in a wide variety of industries. - Services - [All Services](https://rbninsurance.com/services/) - [Property + Casualty](https://rbninsurance.com/property-and-casualty/) - [Claims Services](https://rbninsurance.com/claims-advocacy-services/) - [Private Equity Advisory](https://rbninsurance.com/private-equity-insurance-advisory/) - [People + Benefits](https://rbninsurance.com/people-and-benefits/) - [Private Client](https://rbninsurance.com/private-client/) - About - [About Us](https://rbninsurance.com/about/) - [Our Team](https://rbninsurance.com/team/) - [Careers](https://rbninsurance.com/careers/) - Insights - [Blog](https://blog.rbninsurance.com/) - [Case Studies](https://rbninsurance.com/case-studies/) - [News](https://rbninsurance.com/news/) ###### SUBSCRIBE TO THE RBN BLOG - [Client Services Portal](https://portal.csr24.com/mvc/491938176) - RBN & Associates, Inc., dba RBN Insurance Services is an independent insurance brokerage. Coverage cannot be bound, modified, or canceled through this website. Requests for new coverage or changes in coverage should not be considered effective until confirmed in writing by RBN. All insurance placements are subject to underwriting approval, policy terms, conditions, exclusions, and carrier requirements. Availability of products and services may vary by state. Licensing information is available upon request. This website provides general information only and does not constitute legal, tax, HR, safety, compliance, or insurance coverage advice. Please consult qualified advisors regarding your specific situation. [Privacy Notice](https://rbninsurance.com/privacy-notice/)  |  [Terms of Use](https://rbninsurance.com/terms-of-use/)  |  [Licensing Disclosures](https://rbninsurance.com/licensing-disclosures/) **Important Claims Notice** Please do not use this website alone to report claims. To report a claim, contact your carrier directly. For urgent claims, please contact your RBN team by phone and email. Copyright © 2026 RBN & Associates Inc. All rights reserved. CA License # 0C64586   ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "RBN", "url" : "https://blog.rbninsurance.com/author/rbn" }, "dateModified" : "2024-04-29T20:50:16.888Z", "datePublished" : "2022-11-07T16:54:01.000Z", "headline" : "The job market has changed. Has your benefits strategy?", "image" : [ "https://blog.rbninsurance.com/hubfs/shutterstock_2353012835.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.rbninsurance.com/the-job-market-has-changed.-has-your-benefits-strategy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.rbninsurance.com/hubfs/rbn-logo.png" }, "name" : "RBN Insurance Services" } } ```